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Discover our boutique in
historic downtown Watertown

Welcome to The Chic Boutique, a one-stop shop for all your fashion needs. We’ve blossomed in the fashion industry for over ten years and always look for the latest trends. Our mission is to provide our customers with high-quality clothing at an affordable price.

We’re stocked with a wide selection of styles from the hottest designers, so no matter your style, you’re sure to find something you love. Come to The Chic Boutique to find your perfect top pick.

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Unveiling Your Chic Style at Chic Boutique!

Here you can find the latest fashion trends. We offer various items for any occasion, from Jeans to Tops, Dresses to Accessories, and even Wine, all available for purchase in-store. Shopping online? We sell our seasonal top picks in our online store.

seasonal top picks

seasonal top picks


accessory & jewelry brands

wine cellar

wine cellar



blue jean brands

blue jeans

bath & body products

bath & body products

Amber Smith Owner of The Chic Boutique

The Original Chic Girl

The Chic Boutique is a local small business in the fashion industry that has been around for 10 years. My dream started out at vendor events and now has grown into a successful brick-and-mortar. As a woman-owned business, we strive to provide quality fashion items at an affordable price. I believe in providing the latest trends and styles to make you feel confident and stylish. Come shop with us and find your perfect look.

What makes you a Chic girl?

introvert - classy - loving - wild - humble - extrovert - fashionista - passionate - creative - empathetic - optimistic - thoughtful 

#chicgirl #chicboutiquewttn #watertownwisconsin #mainstreet #trending #clothingboutique

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